Warding off wrinkles may promote healthy aging – so who pays the bill?

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Eye of a middle-aged, blue-eyed, Caucasian man with wrinkled skin smiling.

Wrinkles are big business. Around the world, people are living longer and populations are ageing. Most people can expect to make it at least into their 60s. As the number of elderly people increasesSo too does the desire to hide one of the most prominent signs of aging. recent market research found that consumers in the US spent $9.1 billion on anti-wrinkle creams and moisturizers in 2021 and nearly $13 billion will be spent in 2027.

This expenditure is essentially a futile project driven by the desire or pressure to look young. There’s no shortage of options, often astronomical…

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