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Motorola, a renowned name in the smartphone industry, has recently launched its latest offering, the Motorola Edge 40. Priced at Rs 29,999, the device aims to strike the perfect balance between affordability and cutting-edge features. In this article, we will delve into the reasons behind Motorola’s strategic pricing and explore why the company has hit the sweet spot with the Motorola Edge 40.

Competitive Pricing in a Dynamic Market: In a rapidly evolving smartphone market, pricing plays a crucial role in determining a device’s success. With the Motorola Edge 40, the company has adopted a competitive pricing strategy, positioning the device within the mid-range segment. Priced at Rs 29,999, it targets tech-savvy consumers seeking a premium smartphone experience without burning a hole in their pockets.

Premium Design and Build Quality:

The Motorola Edge 40 boasts an elegant and premium design that rivals more expensive flagship devices. Featuring a sleek glass back and a curved display, the device exudes sophistication. By pricing the device at Rs 29,999, Motorola has made high-end design and build quality accessible to a wider audience, setting itself apart from other offerings in the market.

Powerful Performance and Impressive Specifications: Underneath its appealing exterior, the Motorola Edge 40 packs a powerful punch in terms of performance and specifications. Equipped with a Qualcomm Snapdragon processor and ample RAM, the device offers seamless multitasking and smooth gaming experiences. The inclusion of 5G connectivity ensures future-proofing, allowing users to leverage the full potential of emerging technologies. By pricing the Edge 40 just under the Rs 30,000 mark, Motorola has positioned it as an enticing option for consumers seeking top-tier performance at a reasonable price.

Immersive Display and Photography Capabilities:

The Motorola Edge 40 features a stunning 6.7-inch OLED display with HDR10+ support, providing users with a truly immersive visual experience. The device also sports a versatile triple-camera setup, enabling users to capture high-quality photos and videos in various scenarios. Motorola has struck a chord with consumers by offering such impressive display and camera capabilities at an attractive price point, making the Edge 40 a compelling choice for photography enthusiasts and content creators.

Clean Software Experience and Timely Updates:

One area where Motorola has always excelled is its commitment to delivering a clean and near-stock Android experience. The Edge 40 comes with a near-stock version of Android 12, ensuring a clutter-free interface and smooth user experience. Furthermore, Motorola has demonstrated its dedication to providing timely software updates, ensuring that users receive the latest features and security patches. By pricing the Edge 40 reasonably, Motorola offers consumers a streamlined software experience, comparable to higher-priced devices.


The Motorola Edge 40’s pricing strategy of Rs 29,999 strikes a perfect balance between affordability and premium features. With its sleek design, powerful performance, immersive display, and impressive camera capabilities, the Edge 40 competes strongly with devices in higher price brackets. By offering a clean software experience and timely updates, Motorola further enhances the value proposition of the device. The competitive pricing of the Motorola Edge 40 reflects the company’s understanding of consumer needs and positions it as a strong contender in the mid-range smartphone segment.

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